Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. 

• Fade-defying color for up to 8 Weeks and shine system.
• Includes  color protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter.